“Botequim Carioca” used to be found on Linienstrasse in Berlin’s historic center. We designed its entire visual appearance, from the beer mat to the shop’s façade.
A “botequim” is the Brazilian variant of the corner pub. It has to meet the most varying needs, from after-work beers to small snacks to hearty fare.
We designed the logotype using Underware’s Bello typeface and P22 Type Foundry’s LTC Squareface. The sign was executed with a brush by a scenic painter.
Beer mats were realized in postcard format to be used as much inside the pub as outside, as a means of advertising.
The composite photographs reflect the multi-faceted life of Rio de Janeiro.
The menus work like photo albums. 17 different sets of pictures prompt conversation amongst customers.
Menus were designed in cooperation with Judith Dobler, who contributed numerous pictures.
The business card refers to the typical wave-shaped paving of Rio’s Avenida Atlântica, conceived by Burle Marx.
The website’s design alludes to the materials and decor of Botequim Carioca’s interior.
Making of: What the corner looked like before.
Making of: Visualization of the future façade of the shop.
Making of: Mounting of the awnings.
Making of: Selecting the colors for the shop’s façade. The harmonic overall appearance of the house ranked first.