Logo Linnen

Identity:

Logo Linnen

  1. Linnen is an enterprise based in Berlin that offers holiday apartments and runs a Bed & Breakfast on Eberswalder street. For Linnen, we drew the logotype in three variants.

  2. Characteristic for the Linnen style are individually dressed rooms that blend new and found objects harmoniously. 

  3. After having helped in the naming process we sketched a wide range of ways the name could be translated into a catchy logotype. At that we discussed aspects regarding pitch and semantics. 

  4. The client picked a draft based on our typeface “Ludwigsburg fat” (above). We reworked the letters in a way to evoke connotations of fold fabric. Here the basic version of the logotype.

  5. In the next step we deduced two more versions: one in two colors and one with a three-dimensional appeal.

  6. The three variants allow for playing with different image backgrounds and production techniques. The logotype remains recognizable and eye-catching at all times.

  7. The three variants allow for playing with different image backgrounds and production techniques. The logotype remains recognizable and eye-catching at all times.

  8. The three variants allow for playing with different image backgrounds and production techniques. The logotype remains recognizable and eye-catching at all times.

  9. Here a variant that we drew witch a stencil onto a blackboard outside the premise.